China is the biggest outbound tourism source market in the world with more than 100 billion US$ spent by 83 million travelers in 2012. How to attract this major market segment and how to turn Chinese visitors into satisfied customers who recommend destinations and tourism service providers to their friends and colleagues? COTRI China Outbound Tourism Research Institute presented 15 answers to this important question in the form of 15 CTW Chinese Tourists Welcoming Awards. 

 

 

Already for the 10th time CTW Awards were given during the China Outbound Travel and Tourism Market (COTTM) in Beijing, the most important outbound fair for the Chinese market.
 

The international jury in 2013 had to evaluate more applications than ever before, reflecting the growing interest in the Chinese market. The selected gold, silver and bronze CTW Awards were given to private companies and governmental institutions from all around the world.
 

As every year, CTW Awards were given in five categories: Product Innovation, Internet/Media, Service Quality, Marketing, and Overall Performance. 

  

Moreover, CTW Awards 2013 are also given to China Business Network and World Travel Online for their dedication and contribution to the Chinese outbound travel market.

 

Fair visitors and officials including several ambassadors witnessed presentations by the CTW Award winners, some of whom had travelled a long way to Beijing especially for the ceremony.
 

“Chinese tourists travel to ever more diverse destinations and look increasingly for experience instead of sightseeing. This is also reflected in the variety of the CTW Award winners in 2013, which feature ICT solutions for package tours as well as specialised venues for conferences or retailers going the extra mile to please Chinese customers. The 10th anniversary of the CTW Award clearly showed the strength of the development and the optimism of the market.” said Prof. Dr. Wolfgang Georg Arlt, director of COTRI, who chaired the CTW Award ceremony.

The international jury in 2013 had to evaluate more applications than ever before, reflecting the growing interest in the Chinese market. The selected gold, silver and bronze CTW Awards were given to private companies and governmental institutions from all around the world including Tahiti Tourisme representing the French Polynesia.

Related news in Chinese:
2013年COTTM “欢迎旅游者奖”颁奖典礼