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El Corte Inglés attracts Chinese with friendly payments and tax refund policy
El Corte Inglés held a workshop in Beijing on 19 April, after attending COTTM2018.
The leading Spanish department store chain – El Corte Inglés (ECL) held a workshop on 19 April, after they attending China Outbound Travel & Tourism Market, in a bid to develop new market and increase the number of visitors and spend from China to ECL. 
 
The workshop was held in the Beijing office of World Travel Online and CBN Travel & MICE, the organizer of the event. Mr. Álvaro Macarro –‎ Head of Asia Pacific of International Marketing & Luxury Development of ‎ECL, along with Ms. Anna Xu – Sales Manager of ECL, attended the workshop to promote ECL to Chinese tour operators.
 
Mr. Álvaro Macarro –‎ Head of Asia Pacific of International Marketing & Luxury Development
was presenting an introduction to ECL.

Ms. Anna Xu – Sales Manager of ECL (right3) was in charge of the marketing and sales promotion in China.
 
Now, El Corte Inglés has got the “China Outbound Tourism Quality Servicer Certification”, and is taking measures to cater for Chinese tourists by providing UnionPay and Alipay payment service, hiring Mandarin-speaking staff, setting instant tax refunds and offering 10% discount for Chinese passport holders.  
 
Dr. Adam Wu, CEO of Word Travel Online and CBN Travel&MICE was making the opening speechOver 20 Chinese tour operators, who are specialized in high-end and luxury tour products, attended the workshop.
 
For many Spain-bound Chinese tourist-shoppers, a trip to Madrid isn’t complete without stocking up at ECI. El Corte Inglés sees over 150,000 visitors from China each year, and has been investing to promote Spain as a tourist destination for shopping.
 
After the workshop, participants were invited to a business dinner for further communication.Mr. Álvaro Macarro and Ms. Anna Xu took a group photo with Chinese tour operators
 
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