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Africa Tourism Forum at COTTM2019: The Outlook of Africa Tourism in Chinese Market
China has become the main contributor to the global tourism industry, both in terms of the number of trips and the amount of money they spend. Last year, Chinese travelers made a total of 140 million outbound trips and spent more than $120 billion on their trips. The behavior, habit and structure of Chinese outbound travelers are constantly updating, and the outbound tourism industry is undergoing major changes as well. 
 
Under various national strategies, increasingly favorable outbound travel policies, and in the changeable international environment, what will China's outbound tourism industry face in the following year? Africa Tourism Forum held on 16th April at 2019 China Outbound Travel & Tourism Market (COTTM 2019) might tell the answer.
 
Visitors showed their great interest in African tourismOfficials from Ghana, Mali, Tanzania, and Sudan attended the panel discussion to share their views on China and Africa tourism development
 
During COTTM 2019, Dr. Adam Wu, CEO of World Travel Online and CBN Travel&MICE, had an interesting dialogue with Mr. Akwasi Agyeman, CEO of Ghana Tourism Authority, Mr. Moctar BA, Deputy Director of Mali National Tourism Agency, H. E. Mbelwa Brighton Kairuki, Tanzanian Ambassador to China, Mr. Mohamed Abbass, Director of Tourism Antiquities & Wildlife of Sudan and China Affairs, as well as Mr. Kwakye Donkor, CEO of Africa Tourism Partners, discussing the close tourism links and bright prospects of cooperation between China and Africa.
 
Dr. Adam Wu, CEO of World Travel Online and CBN Travel & MICE grasped the audience’s attention by showing them how big Africa really is and where Chinese tour operators have already been.
Mr. Akwasi Agyeman, CEO of Ghana Tourism Authority
 
 
 
Mr. Moctar BA, Deputy Director of Mali National Tourism AgencyH.E. Mbelwa Brighton Kairuki, Tanzanian Ambassador to China
 
Mr. Mohamad Abass, Director of Tourism Antiquities & Wildlife
of Sudan and China Affairs
Mr. Kwakye Donkor, CEO of Africa Tourism Partners
 
Africa is a final frontier destination with growing appeal for experienced Chinese travelers seeking in-depth, luxury, personalized travel. According to the China Tourism Academy (CTA), Africa welcomed 797,800 Chinese tourists in 2017. Chinese online travel agency Ctrip.com International reported a 70 percent year-on-year increase in purchases of Africa-related tour products in the first seven months of 2018, and Africa will become one of the continents with the largest growth in the number of Chinese tourists. These facts have shown that Chinese tourists to Africa tourism ushered in a golden period of development. 
 

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