South American Roadshow successfully took place in Guangzhou on 24th October, 2011. A special training was held ahead of the roadshow in order to help the travel companies from the four South American countries about “How to successfully reach and deal with Chinese outbound travel trade".
With the support of China Business Network and World Travel Online. South American Roadshow successfully took place in Guangzhou on 24th October, 2011. This event is jointly organized by INPROTUR, Chile Tourism Board, Promperu and Proexport Colombia. The roadshow started from Guangzhou, and then 26th in Shanghai and 28th in Beijing. These events aim to help four South American countries to promote their tourism resource and exploit Chinese tourism market.
Dr. Adam Wu, Chief Operating Officer of China Business Network (CBN) delivered an important speech during the training
A special training was held before the roadshow in order to help the travel companies from the four South American countries to penetrate the Chinese tourism market efficiently. With his profound understanding and rich experience on Chinese outbound market, Dr. Adam Wu, the Chief Operating Officer of China Business Network, gave the speech on “How to successfully reach and deal with Chinese outbound travel trade". This useful speech gets the applause from the trade partners and they trust that they are much better prepared on how to communicate with Chinese tour operators during the roadshow and also learnt how to deal with Chinese visitors afterwards.
As UNWTO projected, the total number of outbound visitors from China may reach 90 million by 2013 and then 100 million by 2015. Therefore, South America tourism will benefit even more from the continuous growth of the Chinese outbound travel market and the continuous support from CBN in promoting South America tourism to the entire outbound travel trade.
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