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South American Countries being the real Focus of China Outbound Travel Market
2012 South American Roadshow jointly organized by INPROTUR, Embratur, Turismo Chile, Proexport Colombia, PromPeru, Ministerio De Turismo De Uruguay, INATUR was successfully held in Guangzhou on 22nd, Shanghai on 24th and Beijing on 26th October.

The representatives of South American countries
 
With the great support of China Business Network (CBN) and World Travel Online, 2012 South American Roadshow jointly organized by INPROTUR, Embratur, Turismo Chile, Proexport Colombia, PromPeru, Ministerio De Turismo De Uruguay, INATUR was successfully held in Guangzhou on 22nd, Shanghai on 24th and Beijing on 26th October. After the great success of 2011 Roadshow, this year’s promotional activities covered 7 countries and was praised as “the real South American Roadshow”. On each city, the event attracted over 160 travel trade professionals and Medias, which shows great attentions paid by China outbound travel market to those countries.
 

Dr. Adam Wu, Chief Operating Officer of China Business Network, was delivering a welcome speech
 
Deputy head of mission from Embassy of the Republic of Chile Mr. Ramiro Riobo, representing all the South American countries having embassies here in Beijing made a speech. Other VIPs attended this roadshow include Consul General of Embassy of the Argentine Republic Mr. Marcos Bidal, Deputy Head of Mission for Embassy of the Federative Republic of Brazil Ms. Tatiana Rosito, Commercial Attache Mr Gonzalo Matamala for Embassy of the Republic of Chile, Charge D'affair Mr. Siegert Cristian and Commercial Counselor Mr. Alejandro Ossa for Embassy of the Republic of Colombia, First Secretary Mr. Daniel Cadenazzi from Embassy of the Oriental Republic of Uruguay, and Minister Counselor Ms. Mary Forero for Embassy of the Republic of Venezuela. 
 
Deputy head of mission from Embassy of Chile
Mr. Ramiro Riobo
Minister of Embassy of the Argentine Republic
Mr. Juan Carlos Paz
Embratur
Mr. Marcus Sasse
Chile Tourism Board
Ms. Carolina Valenzuela

Being one of the most satisfied destinations chosen by Chinese tourists, over 25,000 Chinese tourists visited Argentina last year, with the average amount spent about $8000. It is predicted that the total number of outbound visitors from China to Argentina may reach 100,000 by 2015. Seeing this great significance to Argentina’s tourism, Minister of Embassy of the Argentine Republic Mr. Juan Carlos Paz represented Argentina INPROTUR to promote his country’s unique tourist products, and introduce the newly developed Mobile Applications to all the attendees.

As the host country of 2013 FIFA, 2014 World Cup and 2016 Olympic Games, Brazil undoubtedly becomes one of the most popular tourism destinations for Chinese visitors. In 2011, the number of Chinese visitors came to Brazil significantly increased by 47.9%. Mr. Marcus Sasse from Embratur was very pleasure to introduce famous attractions and special culture of this country. Also, he welcomes more and more Chinese tourists to visit the charming Brazil.

Following the tourism promotion made by Chile, there is a significant increase in high-end Chinese visitors to Chile. Ms. Carolina Valenzuela, from Chile Tourism Board, listed the reason to visit Chile," The visitors will see the world’s most arid desert-Atacama; more than 1,200 kilometers of viticulture valleys; 5 World Heritage Sites; the third largest continental ice fields located in the Patagonia; Ski Resorts-Santiago…The tourists will have a extraordinary experience offered by a land of contrast.”

Ms. Jenny Ge, Consultant of Proexport Colombia Outbound Tourism, announced “The number of Chinese tourists to Colombia increased by 24.6% in the first half year of 2012 compared with a year earlier. At present, China market ranks 28 among the whole incoming market. We are confident on China outbound travel market and more visitors will come to Colombia. ”
 
Embassy of the Republic of Colombia
Ms. Jenny Ge
PromPeru
Ms. Rocio Florian
Ministerio de Turismo
de Uruguay
Ms. Paula Morán
INATUR Venezuela
Mr. Jose Rivas

Peru saw an increase of 25% of Chinese tourists in 2011. On the roadshow, Asia & Pacific Incoming Tourism Coordinator of PromPeru Ms. Rocio Florian was proudly taking Machu Picchu, Nasca Lines, Chan Chan as well as the Royal Tombs of Sipán before travel trade professionals and Medias.

Ms. Paula Morán, from Ministerio de Turismo de Uruguay, indicated that “Our goals for 2015 are 2.600.000 tourist arrivals, 1.800 million dollars of income, positioning nation brand, diversifying tourism offer and innovating, support process started to facilitate operation of more international airports and continue efforts to establish convention and exhibition centers.’’
 
Mr. Jose Rivas from INATUR highlighted the tourism resources in Venezuela. Among them, the most famous is Angel Falls -- the world's highest waterfall. Besides, Venezuela is a country with more Miss Universe Pageant titles than any other nation, which is also a big attraction for visitors.
 
Co-organizing this event for two consecutive years, the World Travel Online and China Business Network (CBN) gave the joint promotion strong support. Dr. Adam Wu, Chief Operating Officer of China Business Network, chaired this event, “South America has already being the real hot destinaiton of Chinese tourists, visiting South America countries are as easy as ABC. Give us 2 hours, we show you the entire South America”.
 

Dr. Adam Wu, Chief Operating Officer of China Business Network and representatives of South American countries in the roadshow
 
On the well-organized B2B workshop, the local Chinese travel companies grasped the opportunity to communicate with 15 South American suppliers including representatives of the tourism boards and consulates, tour operators, airlines as well as hotels. As feedbacks from the Chinese tour operators, this roadshow was a good chance for them to find potential partners and also find answers to necessary questions about visa, flight, tourism products and marketing strategies.
 
The South American Roadshow attracted a large
number of Chinese tour operators and media
Chinese travel trade professionals met 15
South American suppliers on B2B workshop

Ms. Zhang Huiling, Vice General Manager of America Department from China Youth International Travel Service said, “This year is our ‘America Year’, we made America our focus and South America is the key point. It’s really a great opportunity to attend the South American roadshow to establish relationships with each tourism board, and to promote our mutual business.”

The amazing roadshow ended with the featured cocktail dinner hosted by the South American countries, and the special lucky draw activity pushed the event to the climax. Ms. Xue Hongxia from CITS Advisory & Development Company was lucky enough to hit the jackpot -- FREE Flights and All Incoming Services to 7 South American Countries and Antactica. She was surprised and said, “I’m so happy to get this present. Also, I would say thanks to World Travel Online for providing us such an excellent roadshow to know tourist resources and incoming services in South American countries. Next year I will be very glad to introduce beautiful South America to all the Chinese visitors.”
 
The representatives of South American countries
took group photo with winner of the lucky draw
Proexport Colombia brought the best
coffee in the world to the roadshow

Great wine from Argentina Delicious wine from Chile

 
Relevant news in Chinese:
南美7国首次大规模在华联手路演 成为中国出境游真正热点

More News From 2011 South American Roadshow:
Argentina, Chile, Colombia & Peru 1st Joint Tourism Roadshow in China

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