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British government announces campaign for Chinese tourists
Britain is looking to China as it aims to "turbo-charge" tourism and harness the good feeling in the wake of the London Olympics.
Following the outstanding success of the London 2012 Olympics, theUK government is keen to maintain the momentum and has announced a new strategy that specifically targets China.

In a recent speech to industry leaders at the Tate Modern, Culture Secretary Jeremy Hunt confirmed that Britain have already embarked on the largest marketing campaign ever - in an 18-month period it will have invested around £35 million promoting Britain as an international travel destination. This work will now be turbo-charged in China with the announcement of more funds for the GREAT Britain campaign to drive trade and tourism and to treble visitors to 500,000 by 2015.

China is a huge market but only around 150,000 Chinese tourists came to Britain last year. British is rich in tourism resource including historical and cultural attractions which attract a large number of Chinese visitors. To further develope China market, British will improve the visitor visa process and increase flight connections from China to Britain.

Read Jeremy Hunt's speech on tourism legacy
  Source: Visit Britian

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