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'Cambridge Sustainable Tourism Conference 2020' successfully connects local tourism/conference sectors with Chinese partners
Held at the Hilton Cambridge City Centre Hotel on the 26th February 2020, the Cambridge Sustainable Tourism Conference 2020 - China Sector (#CambsTourism2020) was another enormous success and established itself as the premier platform for enabling leaders of the local tourism/conference sectors to connect with Chinese partners.

Keynote speeches from Cambridge’s leading tourism organisations (Visit Cambridge & Beyond, Cambridge BID and Discover Newmarket) were followed by panel discussions with Chinese tourism operators and the leaders of Cambridge, Ely and Saffron Walden and Fitzwilliam Museum Enterprises; helping both sides to identify specific challenges and what could be done to turn them into sustainable and beneficial opportunities.
Panel discussion 1: Cambridge Sustainable Tourism, what has been done and what can be done? Left to right: Emma Thornton (CEO of Visit Cambridge & Beyond), Ian Sandison (CEO of Cambridge BID), Judith Thompson (Officer at Visit Saffron Walden), Lesley Thompson (Director of Communications and Commerce at Ely Cathedral), Len Dunne (CEO of Fitzwilliam Museum Enterprises). Over 110 delegates attended the conference,
with 55% representing China inbound tourism,
and 45% representing local businesses and organisations.

Making the event a unique opportunity, the CSTC 2020 includes exhibitions & 10+ pitching slots for  destination&  brand  presentations  to  an  audience  of  industry professionals focused on Cambridge and Beyond.
Pitching Organisations

Dr. Adam Wu, CEO of CBN Travel & MICE and World Travel Online, demonstrated how to communicate with outbound travel trade
more effectively during any crisis using Chinese social media
and via the China Wide Web

At the second half of the conference, the attendees had the option to participate in one of four familiarisation trips organised by Visit Cambridge & Beyond and Cambridge BID, Discover Newmarket and Palace House, Ely Cathedral and Visit Saffron Walden.

Relevant Information

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