'Cambridge Sustainable Tourism Conference 2020' successfully connects local tourism/conference sectors with Chinese partners
Held at the Hilton Cambridge City Centre Hotel on the 26th February 2020, the Cambridge Sustainable Tourism Conference 2020 - China Sector (#CambsTourism2020) was another enormous success and established itself as the premier platform for enabling leaders of the local tourism/conference sectors to connect with Chinese partners.
Keynote speeches from Cambridge’s leading tourism organisations (Visit Cambridge & Beyond, Cambridge BID and Discover Newmarket) were followed by panel discussions with Chinese tourism operators and the leaders of Cambridge, Ely and Saffron Walden and Fitzwilliam Museum Enterprises; helping both sides to identify specific challenges and what could be done to turn them into sustainable and beneficial opportunities.
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Panel discussion 1: Cambridge Sustainable Tourism, what has been done and what can be done? Left to right: Emma Thornton (CEO of Visit Cambridge & Beyond), Ian Sandison (CEO of Cambridge BID), Judith Thompson (Officer at Visit Saffron Walden), Lesley Thompson (Director of Communications and Commerce at Ely Cathedral), Len Dunne (CEO of Fitzwilliam Museum Enterprises). | Over 110 delegates attended the conference, with 55% representing China inbound tourism, and 45% representing local businesses and organisations.
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Making the event a unique opportunity, the CSTC 2020 includes exhibitions & 10+ pitching slots for destination& brand presentations to an audience of industry professionals focused on Cambridge and Beyond.
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Pitching Organisations
| Dr. Adam Wu, CEO of CBN Travel & MICE and World Travel Online, demonstrated how to communicate with outbound travel trade more effectively during any crisis using Chinese social media and via the China Wide Web |
At the second half of the conference, the attendees had the option to participate in one of four familiarisation trips organised by Visit Cambridge & Beyond and Cambridge BID, Discover Newmarket and Palace House, Ely Cathedral and Visit Saffron Walden.