Working together, Merlin and Alipay plan to make Chinese tourists feel at home when visiting London, by enabling them to engage with brands in the same way they do while in China.
Alipay is partnering with Merlin Entertainments in a deal designed to allow Chinese tourists to use their Alipay lifestyle app across all of Merlin’s London attractions.
These including the Coca-Cola London Eye, London Eye River Cruise, Madame Tussauds London, Sea Life London and the London Dungeon.
This will include making payments in their home currency to purchase both tickets and souvenirs.
The visitors will be able to collect their e-coupon once they book their flights to London, and will receive a favourable discount on these before they arrive.
Through the Alipay app, Merlin will push notifications to help Chinese tourists find attractions nearby and receive tailored promotional information.
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