A major China-Europe tourism forum will be held October 19-22 next year in Yantai, East China's Shandong Province, organizers said Thursday.

Jointly hosted by the Ministry of Commerce, National Administration of Tourism and Shandong Provincial People's Government, ASETIC aims to enhance the relations between Asia and Europe, promote the increase of investment and trade for the co-prosperity and development among ASEM members through exchange and cooperation in the tourism industry.

The event will feature forums, exhibitions, investment & trade talks, and promotion of culture and tourism.

The forum is expected to focus on tourism development planning, the sustainable development of tourism industry, presentation of investment policies and environment, and transnational mergers and acquisition and transfer of enterprise shares, according to the press conference.

The exhibition is to demonstrate the splendid culture, long history, unique local civilization and social customs, rich tourism resources and attractive investment environment of ASEM members.

Europe is China's second largest source of inbound tourits next to Asia, China and Europe are rich in tourism resources and have great potential for cooperate, Yin Zonghua, an official with the Ministry of Commerce told reporters.