World Travel Online

World Travel Online

Home > News >
France wooes Chinese tourists with cashless payments, KOLs and influencers
Only 2% of visitors to France are from China; to change this, regional tourism boards are pulling out the stops, signing deals with Chinese mobile payment platforms and inviting influencers to visit.
Chinese accounted for only about 2% of the 40 million tourists visiting France and its suburbs in 2017.
Pecresse, President of Île-de-France for the Republicans party, vowed to introduce measures to woo Chinese tourists – most of them digital: a full roll-out of mobile payment solutions Alipay and WeChat Pay, to ensure a “100% cashless journey by the end of 2018”; pocket Wi-fi solutions; and a partnership with Chinese retail giant Alibaba (owner of the South China Morning Post), to create a Paris region portal on its online travel platform, Fliggy.
French-language magazine Capital described the initiative as “a full-on opération séduction” of the Chinese – and it’s one that has spread nationwide as France aims to woo five million Chinese tourists a year by 2020.
  Source: China Travel News

Relevant Information

Travel Fair Review


Complete and Value Added Marketing Activities in China

Most cost effective E-marketing to the entire outbound travel trade:

Fam Trips and Hosted Buyers:

PR and Marketing Events:

Multi Media Reports:

Webinar Online Education Program:

Specialist Training Program: