Tanzania Tourist Board (TTB) recently met with tour operators to come up with a marketing strategy to increase tourists’ numbers, including the Chinese.

 

The International Marketing Strategy which aims to cover a five-year period, from 2013, was jointly collaborated between the Tanzania Tourist Board (TTB) and Tanzania Confederation of Tourism (TCT), and it focuses solely on international tourism.

 

The main emphasis of the present campaign is to develop marketing promotions to reach out to the new emerging markets such as: China, Russia, Turkey, Brazil and the Gulf countries, according to the details of the strategy. The tourism industry in Tanzania is already smarting from evenly numbers, in the past two years, having received 1.135,884 million visitors last year, compared to 1,077058 million in 2012.

 

Besides, the strategy highlights a need to develop a distinctive and competitive positioning of the destination-Tanzania and use it consistently and consequently in all communications, to tell the world about the uniqueness of the country.

 

“Tanzania is one of the most beautiful countries in the world, inhabited by friendly and warm-hearted people. It offers the experienced traveller the unforgettable beauty of nature, wildlife and beaches - away from the crowds, back to the essence. The spirit of Africa, simple and inspiring. Unforgettable Tanzania”, reads part of the communication aspect.

 

The meeting was attended by 56 members of the Kilimanjaro Association of Tour Operators (KIATO) and a high-level of TTB executives. The TTB marketing manager, Geoffrey Meena says that their campaigns have already covered Arusha, Iringa, Mwanza, Ngorongoro and Kilimanjaro.