REPORT-LONDON-WTM 2006: World Travel Market’s logo is to have its first radical redesign in its 27-year history. However, regardless of the major change in the logo’s form, organisers say that travel and tourism  professionals worldwide will still recognise the familiar globe shape.

“We wanted to retain elements of the design and colours in order that the world can still identify with the brand and its personality which has evolved over the years”, said Micaela Juarez, World Travel Market’s Head of Marketing, who has been instrumental in leading the design process.

“The new logo is bold, exciting and very modern,” she said. “Part of the reason for the success of the brand has been its ability to adapt and reflect the quickening pace of change in the industry. What has not changed though is World Travel Market’s overall dynamism that challenges, excites and facilitates international business on many levels. We wanted to communicate and channel these elements into a new look that too would stand the test of time" she added.

Juarez said that the new logo has also been adapted to indicate the many sub-brands of the event such as the new WTM World Responsible Tourism Day.

World Travel Market’s new logo will be seen for the first time in the 2007 global advertising, marketing and promotions campaign.