World Travel Online

World Travel Online

Home > News >
Iberia and IFEMA renew their partnership agreement
The agreement has been extended over the next two years and includes discounts on Iberia flights for attendees of the more than 100 trade fairs and conventions, including FITUR, hosted by IFEMA each year at Feria de Madrid.
Iberia and IFEMA have renewed their agreement to continue facilitating travel to Spanish trade fairs and conventions. IFEMA’s General Manager, Eduardo López-Puertas Bitaubé (left of photo) and Victor Moneo, Iberia’s Director of Latin American Sales and Institutional Arrangements (right of photo), signed the new agreement between both entities for the next two years. 
For Victor Moneo, Director of Latin American Sales and Institutional Arrangements, “the renewal of the agreement with IFEMA is of the greatest importance in boosting travel to trade fairs and conventions in our country. Iberia offers 130 destinations in 47 countries throughout the world and the best connectivity with Spain. We hope that the discounts we offer through encourage even more visitors to attend the huge number of trade fairs and conventions organised every year by IFEMA. For Iberia, it is also very important to be the flagship airline for attending all these events”. 
“For IFEMA,” according to Eduardo López-Puertas, “this partnership with Iberia - a benchmark airline both in Spain and internationally - represents a strategic commitment in that it enables us to provide a value-added service for our exhibitors and visitors, and to achieve one of the aims of IFEMA, namely to promote business tourism and revitalise Madrid’s economy”.
The agreement between Iberia and IFEMA includes direct discounts on flights with Iberia, Iberia Express and Iberia Regional/Air Nostrum booked through in order to attend the more than more than 100 trade fairs and conventions organised every year by IFEMA in Spain. A specific promotional code will be available for each trade fair, which will include the discount offered by Iberia. 
About Iberia: 
Iberia is the number one airline in Spain and a leading company for routes between Europe and Latin America. Together with its subsidiary Iberia Express and its franchise Iberia Regional Air Nostrum, it offers around 600 flights a day to fifty countries in Europe, America, Africa, the Middle East and Asia, with a fleet of 142 aircraft. In 2017 Iberia was awarded a 4-star Skytrax rating and in both 2016 and 2017, according to FlightStats, it was the most on-time airline in the world. Iberia, whose hub is Madrid Airport, is a member of the oneworld alliance, which offers over 14,000 daily flights to around 1,000 airports in more than 150 countries.
About IFEMA:
IFEMA is the leading trade fair operator in Spain and one of the most important in Europe. It has 70 own brands and a portfolio of 110 fairs and conventions in its annual calendar, which includes Fitur, ARCOmadrid, Madrid Fashion Week and Fruit Attraction, all among the most important in the world. Each year, more than 33,000 companies participate in its trade fairs, which are visited by 3.5 million people. As a global operator, it has expanded its internationalisation into Latin America, Europe, Africa, and Asia. 

Relevant Information

Travel Fair Review


Complete and Value Added Marketing Activities in China

Most cost effective E-marketing to the entire outbound travel trade:

Fam Trips and Hosted Buyers:

PR and Marketing Events:

Multi Media Reports:

Webinar Online Education Program:

Specialist Training Program: