Organised by IFEMA, Madrid’s International Tourism Trade Fair will take place from 23 to 27 January 2019 at Feria de Madrid. The trade fair will maintain its commitment to the development of new technologies and sustainability as key aspects in the transformation of the industry.
Madrid, 25 September 2018 - FITUR, the
International Tourism Trade Fair, will provide a global meeting point for tourism industry professionals, and will once again become the leading event for both inbound and outbound Latin American tourism, welcoming professionals from all across the world at Feria de Madrid from
23 to 27 January 2019.
This year’s event will offer new features and initiatives focused on increasing sectoral representation, internationalisation and FITUR’s standing. Alongside this, the trade fair will maintain its commitment to the development of new technologies and sustainability as key aspects in the transformation of the industry.
All this goes hand-in-hand with the impressive growth shown by Spanish outbound tourism, which in 2017 saw a 12.4% increase in spending during trips abroad, amounting to a total of 19,600 million euros, according to the World Tourism Organization. In this way, Spain is again climbing the rankings in the leading outbound tourism markets, where it now holds 13th position.
One of the important new features for FITUR 2019 is the enlargement of the exhibition area to incorporate Hall 2 at Feria de Madrid. This will provide a centralised area for Middle Eastern tourist destinations, with the whole of Hall 4 set aside for Europe. The other areas will follow the usual layout.
At the same time, FITUR 2019 is adding a new section for film tourism, promoted by the Spain Film Commission (SFC), in response to the growing interest in visiting filming locations for popular movies and series. The fair will also continue to work on specialisation and the consolidation of its various specific areas, including FITUR Festivales, FITUR GAY (LGBT), FITUR SALUD, as well as the sections FITURTECHY and FITUR KNOW HOW.
Technology, like sustainability, will continue to put its stamp on the event as an essential lever for growth in the sector and for its progress toward the concept of intelligent tourism. In this vein, the FUNDACIÓN IFEMA LAB Foundation will continue with its work on the ‘Feria Aumentada' (Enhanced Trade Fair) project, a ground-breaking initiative for FITUR.
Another of the focal points for this year’s event will be the various seminars and activities offered during the trade fair, organised by international entities such as the World Tourism Organization (UNWTO), the Latin American Conference of Tourism Ministers and Entrepreneurs (CIMET) and INVESTOUR, who will this year be joined by the World Travel and Tourism Council (WTTC).
FITUR 2019 is gearing up for one of its most comprehensive events, with new concepts, trends and strategies aimed at consolidating and improving the outcomes achieved at last year’s event, which brought together 251,000 participants and played host to more than 6,800 business meetings.
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