Mr. Donovan White, Director of Tourism from Jamaica Tourist Board and Dr.Wu, CEO of World Travel Online were invited to attend conference program at World Routes 2018.
Signing ceremony of World Routes 2018 in Guangzhou
World Routes 2018 was held in Guangzhou, China from 16 – 18, September. Representatives of more than 300 airlines, 700 airport management bodies, and 130 government departments and tourism authorities from more than 110 countries and regions attended the forum.
Mr. Donovan White, Director of Tourism from Jamaica Tourist Board, met with Mr. Tan Wangeng, President and CEO of China Southern Airlines (left picture),
and Mr. Liu Jichun (Jason Liu), VP, Commercial of Hainan Airlines (right picture) to discuss the cooperation of increasing the air connectivity between China and Jamaica
Mr. White talked with Senior Manager from Air China, Mr. Liu Peng to create a win-win cooperation platform
Conference program brought together senior leaders from the route development and aviation industries and provided delegates with a valuable insight into key air service development issues.
The program of “
Heavyweight Debate - How to make your destination unique amid global competition” is one of the highlights of the event. Mr. Donovan White, Director of Tourism from
Jamaica Tourist Board, was invited to share his view. He expressed the importance of marketing and air connectivity, saying: “Nothing happens in this industry without marketing and air connectivity.”
Mr. Donovan White, Director of Tourism from Jamaica Tourist Board, expressed the importance of marketing and air connectivity
In the first half of this year, the total number of Chinese outbound tourists reached 71.31 million, increased by 15 percent year-on-year. Therefore, it is important for Jamaica to make a play for a slice of the market through the effective marketing and increasing air connectivity with China.
How to launch an effective marketing campaign in China is another issue to discuss at World Routes 2018, as digital marketing campaign, especially social media platforms such as WeChat and Weibo, is becoming desperately important to destinations and air service providers.
Dr. Wu, CEO of World Travel Online attended the penal themed with “The power of social media marketing – How to improve your revenue” to discuss about how airports and airlines could take advantage of the trend to maximize their revenue opportunities in an increasingly competitive global marketplace, especially in China.
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