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INVESTOUR 2018 Addressed Fostering Tourism Development, Investment Opportunities and Biodiversity
The 9th edition of the Tourism Investment and Business Forum for Africa (INVESTOUR) was successfully held on 18 January 2018.
Took place in the framework of FITUR, and jointly organized by the World Tourism Organization (UNWTO), FITUR and Casa Africa, the 9th edition of the Tourism Investment and Business Forum for Africa (INVESTOUR) was successfully held on 18 January 2018. This year , the Forum received over 400 participants from more than 40 countries of Africa and the world,including 28 African Ministers of Tourism and Heads of Delegation,as well as participants from China,France,Germany,Portugal,Spain, Netherlands,United Kingdom and USA among other countries.
 
Group photo of VIPS and panelists of INVESTOUR
 
Ms. Elcia Grandcourt, Director of UNWTO Regional Programme for Africa (Master of Ceremony); Mr. Clemente González, Director General of IFEMA; Mr. Luis Padrón, Director General of Casa África; Mr. Ildefonso Castro, Secretary of State of Foreign Affairs in Spain and Mr. Zurab Pololikashvili, Secretary General of UNWTO took part in the official opening ceremony and made welcome speeches. 
 
Mr. Zurab Pololikashvili, Secretary General of
UNWTO made keynote speech. 

Ms. Elcia Grandcourt, Director of UNWTO Regional Programme for Africa was the Master of Ceremony. 

Mr. Clemente González, Director General of IFEMA introduced the objectives of INVESTOURMr. Ildefonso Castro, Secretary of State of Foreign Affairs in Spain made a speech.
 
In the round table session , COO of China Business Network (CBN), Dr Adam Wu was invited to be a panelist among African Ministers and Experts, who made a thorough speech on African tourism development and investment opportunities and received Letter of Appreciation from UNWTO.
 

From left to right: Moderator - Mr. Thebe Ikalafeng, Chairman of Brand Africa. 
Panelists: Dr. Adam Wu, Chief Operating Officer of China Business Network (CBN), 
Mr. Kwakye Donkor, Chief Executive Officer of Africa Tourism Partners, 
Hon. Mr. Najib Balala, Cabinet Secretary of Ministry of Tourism of Kenya, 
H.E. Mr. Siandou Fofana, Minister of Tourism of Côte d’Ivoire
 
This session also highlighted the economic benefits biodiversity has on the tourism sector in the region and will give an insight into the means of enhancing its benefits for the people while triggering local communities involvement.
 

Minister of Tourism of Niger took part in INVESTOUR
  
Investour was followed by Ministers Lunch where UNWTO presented more suggestions and solution to invited VIPs for jointly developing the travel and tourism further in African countries. After that, a specially arranged B2B workshop took place where interested investors were able to meet with relevant authorities including number of miniesters and director generals as well as private sector. 
 
Ministers Lunch

As an official partner for INVESTOUR, China Invests Overseas by CBN has made great efforts on promoting African investment opportunities in the vast and prosperous Chinese Market duing the past several years. Many of the value added marketing activities have brought huge and consecutive effects to those African destinations, such as MoroccoSudan and Ghana etc. 
 
Dr Adam Wu met with Minister of Tourism of 
Niger and Chief Executive of Niger Airways
A happy meeting between Dr Adam Wu and Mr. Cosma Wilungula, Director General of the Congolese Institute for the Conservation of Nature(ICCN)
   
Dr Adam Wu met with Minister of Sudan after INVESTOUR Dr Adam Wu met with Ms Angela Braganca, The Minister of Tourism of Angola.
 
 
Relevant news in Chinese: 2018年非洲旅游投资论坛聚焦非洲旅游发展、投资机遇和生态多样性

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