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FITUR is to present the technological trends in tourism booking management systems at TRAVEL TECHNOLOGY 2024
Almost 100 companies will be participating in this space, within the setting of FITUR, which will be held from 24 to 28 January 2024 at IFEMA MADRID The major players in the global travel and tourism industry will be meeting at FITUR TRAVEL TECHNOLOGY, where cutting-edge solutions will be presented to improve the traveller's overall experience from planning to return.
Madrid, 7th December 2023.- Software solutions and services for the tourism industry, online booking platforms for travel agencies, voice assistants with artificial intelligence, innovation and technology consultancy, web and marketing projects, Wi-Fi developments, digitalisation, price managers and revolutionary payment methods are just some of the main proposals being showcased at FITUR TRAVEL TECHNOLOGY 2024 from 24 to 28 January 2024 at IFEMA MADRID.
Companies from worldwide countries, such as the United States, the United Kingdom, Germany, France, Italy, the United Arab Emirates and Singapore, among others, will be unveiling the latest technological trends set to revolutionise the way travellers plan and book their experiences at FITUR TRAVEL TECHNOLOGY. In addition, in the field of hotel innovation and technology consultancy, visitors can learn about the digital solutions that help to achieve business goals, customised web projects and online marketing developments to boost the growth of the hotel sector.
Another development on show will be the Wi-Fi solutions managed in the hospitality markets, with continuous innovation offering a network capable of absorbing the spectacular growth in internet consumption, providing high value-added services and making Wi-Fi the technical basis for the digital transformation of customers. In addition, software to assist the sector’s SMEs become more competitive by digitalising and automating human resources tasks and processes.
Payment systems, one of the most revolutionised segments in recent years and one that has changed the customer experience, will also have its place at FITUR TRAVEL TECHNOLOGY. Among the technological developments to be seen in this area is an innovative method of deferred payment in hospitality, which can be activated directly in the booking engine or CRM so that it can be easily used and which can also integrate a BNPL option (Buy Now Pay Later).
Platforms and booking engines
The way travellers manage hotel bookings has changed in recent years with a growing presence of smart booking systems, virtual assistants, Artificial Intelligence or augmented reality. The crucial role of these developments is an opportunity for technology companies that want to become an indispensable partner for hoteliers, holiday rental managers and B&B owners. That's why, among the many innovative developments to be presented at the show, is an optimised booking engine that multiplies direct bookings with dynamic pricing tools, suggesting rates based on demand, seasonality and competition and increasing occupancy and revenue.
It will also be possible to test the operation of a platform that acts as a permanently active price manager and also allows for manual price intervention and control, thus ensuring that the hotel rooms are priced correctly each night. This product, designed specifically for the independent hotelier, is quick to implement, intuitive to use, easy to understand and completely transparent. It also saves time comparing rates with competitors and will ensure that they never miss a potential sale.
In short, FITUR TRAVEL TECHNOLOGY 2024 will be THE place where international and Spanish companies and experts will present cutting-edge solutions that, in addition to improving and optimising the traveller's experience, promote specialisation, marketing and monitoring the results of sector companies.
The IA for Tourism Awards 2024
Aware of the growing importance of Artificial Intelligence, SEGITTUR and FITUR have announced the first edition of the competition for technological solutions developed with Artificial Intelligence for tourism, "The AI for Tourism Awards 2024", which will recognise the best AI 2024 solution in the sector.  Chaired by SEGITTUR, the awards ceremony will be held on 25 January at Fitur Know-How & Export, following the deliberation of a jury made up of professionals from the world of tourism and technology.
The application period for FITUR 2024 press accreditation will remain open until 28 January 2024, with exclusive processing online at this link.

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