World Travel Online

World Travel Online

Home > News >
El Corte Inglés Collaborates with Chinese Travel Industry to Expand European Market Opportunities
El Corte Inglés held a series of promotional events in Chengdu, Hong Kong, and Taipei from June 6 to 15, 2024, brought together nearly 80 Chinese tour operators.
From June 6 to 15, 2024, the renowned European department store group  El Corte Inglés  held promotional events in Chengdu, Hong Kong, and Taipei. The purpose of these events was to strengthen communication and cooperation, providing valuable opportunities for Chinese market partners to expand their business and resources in Europe.
Ana Xu, Head of Greater China of El Corte Inglés, took a group photo with Chinese tour operators in Chengdu
Ana Xu took a group photo with Chinese tour operators in Hong Kong
Ana Xu took a group photo with Chinese tour operators in Taipei
Founded in 1940, El Corte Inglés operates more than 75 stores in Spain and Portugal, dedicated to offering high-end shopping experiences for over 80 years. It is one of the well-known department store groups globally. The two flagship stores of El Corte Inglé —Barcelona and Madrid—feature a wide array of luxury brands in fashion, accessories, beauty, gourmet food, and electronics. They also offer unique dining experiences crafted by both Spanish and international chefs, along with Chinese language services, earning the "Quality Supplier for Chinese Outbound Tourism" certification. In recent years, El Corte Inglés has comprehensively upgraded these flagship stores, creating exceptional environments and experiences for consumers.
  • Madrid El Corte Inglés Castellana: Located at Paseo de la Castellana 71, Madrid, just a 10-minute walk from the famous Santiago Bernabéu Stadium.
  • Barcelona El Corte Inglés Diagonal: Located at Avenida Diagonal 617-619, Barcelona, only a 5-minute walk from the renowned Camp Nou.
Ana presents El Corte Inglés to travel industry professionals, showcasing the department store's superior high-end shopping experiences.
El Corte Inglés has made significant efforts to welcome Chinese tourists with personalized measures. Chinese consumers can directly use UnionPay cards, WeChat Pay, and Alipay for payments. A dedicated Chinese tax refund channel is available, allowing on-site tax refunds with options for Alipay, WeChat Pay, cash, or bank card refunds. The refund rate is as high as 15.7%, with no minimum purchase requirement. Chinese tourists can receive a 10% discount card by presenting a valid passport or photo ID at the customer service desk. Additionally, El Corte Inglés offers personal shopping assistants, VIP lounges, international delivery services, and special services for group travelers, such as custom event planning, special group menus, exclusive tax refund areas, personalized welcome gifts, special tasting sessions, transportation services, and more.
Ana Xu took photos with raffle winners
For Chinese tourists who love to shop for luxury goods, El Corte Inglés is an ideal shopping destination. El Corte Inglés highly values the Chinese market and will continue to deepen communication and cooperation with Chinese trade partners, enhancing its brand influence in the Chinese market.
Celebrating a successful collaboration with a toast
The El Corte Inglés promotion events in China were a great success, and El Corte Inglés looks forward to receiving more Chinese tourists.
 Related News in Chinese: 西班牙英格列斯百货携手中国旅游同业,共拓欧洲市场新机遇

Relevant Information

Travel Fair Review


Complete and Value Added Marketing Activities in China

Most cost effective E-marketing to the entire outbound travel trade:

Fam Trips and Hosted Buyers:

PR and Marketing Events:

Multi Media Reports:

Webinar Online Education Program:

Specialist Training Program: