Customised travel services are seeing a surge in popularity, forcing China’s travel agencies to place emphasis on the quality of travel itineraries to retain customers, according to a Hurun Report.
More than half of luxury travellers (58 per cent) surveyed have experienced customised travel services. Fifty-five per cent of travellers report that the provision of such services is why they chose one agency over another.
Luxury travellers are partial to travel agencies that provide well-designed itineraries, personalised services, and are actively problem-solving, placing 59 per cent, 55 per cent and 49 per cent of the emphasis on each aspect respectively. The emphasis placed on the problem-solving ability of travel agencies has experienced an 11 per cent increase in two years.
Aspects that respondents felt least satisfied with include poorly-organised itineraries (29 per cent), bad food (24 per cent) and tour guides not meeting expectations (21 per cent).
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