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Slovenia Sees Great Achievements with Proactive Digital Activities on Chinese Outbound Market
With proactive activities carried out, during the first half of 2019, Chinese tourist to Slovenia increased 497% comparing to the same period of last year, which showed the increasing interests of Chinese tourists to this beautiful country - Slovenia.
According to the lastest data released in the joint report by China Tourism Academy (CTA) and HCG Travel Group, in the first half of 2019, 3 million trips to Europe, an increase of 7.4%. HCG Travel Group, the major Chinese tour operator focusing on European market, have even higher 12.3% increase of Chinese tourists to Europe. At the same time, Chinese tourist to Slovenia increased 497% comparing to the same period of last year, which made it among the top 10 "Dark Horse" European destinations in the first half of 2019, and showed the great interests of Chinese tourists to this beautiful country.
Known for its LOVE symbol, healthy life, safe environment and progresses made in sustainable  tourism, Slovenia has impressed Chinese outbound tourists greatly. They like its green capital Ljubljana, symbol of beauty Lake Bled, the romantic coastal city Piran, the hometown of World’s Oldest Vine Maribor, as well as places recommended by Lonely Planet such as Top Ten Regions for Travel in 2018 - Julian Alps, Best in Europe 2018 - Vipava Valley, and many of those destinations have been included into their travel lists.
This is very much resulted by Slovenian Tourist Board's consistent and procative digital activities in Chinese outbound market through the brand new Chinese official website, actively running the popular social media platform in China such as Weibo, Wechat and Mini Programs, showing the rich tourism resources to tourists and travel trade instantly. With the excellent performance on digital marketing, Slovenian Tourist Board won the CTW Awards during the ITB China 2019.

We are the pioneer in European market. Having seen the trend of tour to Balkan, our planners have designed many interesting programs to meet the fast growing demand." said Tony Ong, Chief Commercial Officer of HCG Travel Group, "The excellent information of Slovenia released on its Website, Wechat and Weibo, has been a good resource for our planner to learn this fast growing destination. We also appreciate the Chinese newsletters with updated events of Slovenia which we can make our program more interesting and competitive. We welcome this support and wish to develop further in Slovenia market in the near future, especially for the private/personlised tour. " 


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