Chinese tourists in Europe spent an average of €868 (£761) per purchase in the first quarter of 2019, making them the biggest international spenders so far this year.
The Planet Shopper Index compares international shopper activity across Europe’s retail destinations. It found that Chinese tourists also made the most purchases in terms of sales volume, followed by Russia in second place and the US in third.
UK country manager David Perrotta added: “The first quarter of the year is often a quiet period, as shoppers and their wallets recover after a particularly expensive final quarter of the year.
“Despite a slowdown in the first quarter, Planet intelligence data points to strong gains for the European retail sector in the second quarter.
“Our data revealed that Europe-wide sales to international shoppers grew by 11% year on year in April – the highest figure in 22 months.
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