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Chinese tourists increasingly looking for experiences over shopping
Shopping expenditure of Chinese tourists in both domestic and overseas destinations has seen a drastic decline in the first four months of 2017, according to a recent report. 
The Chinese Tourism Consumption Bills Report, jointly released by Mafengwo, China's leading online travel agency, and Unionpay Smart, notes that per capita shopping expenditures of Chinese tourists in inbound and outbound destinations have decreased by 42 percent and 37 percent respectively from January to April compared to the same period last year.
At the same time, expenditure on culture and sports and entertainment during travels has jumped by 334 percent and 84 percent respectively.
Chinese tourists are increasingly looking to visit art galleries, enjoy theatre plays, or watch sports games, with the report claiming that the change in spending habits is down to Chinese tourists becoming more rational towards shopping, especially those belonging to younger generations.
The boom in cross-border ecommerce in China has also been a big factor in the substantial reduction in overseas tourism shopping.
  Source: GB Times

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