FITUR, the International Tourism Trade Fair, will take place from 22 to 26 January 2014 at FERIA DE MADRID.

The use of new technologies for trip planning will be one of the most important new features during the forthcoming staging of FITUR. Among the new trends from the industry we might highlight the rising power of the Internet and the growth in online planning, not to mention the increase in hyper-connected travellers and the importance of the social media, according to Turespaña.

The importance of new technologies at FITUR 2014 will not only be evident in the sophisticated range of products and services offered by companies and exhibitors, but will also be showcased in particular at specialised sections such as FITURTECH, the Tourism Innovation and Technology Forum, and FITUR KNOW- HOW & EXPORT.  FITURTECH has become one of the most eagerly-awaited showcases for the industry. Its ninth event in 2014 will focus on tourists who are concerned about their environment, who demand high quality and who are increasingly well connected to technology and the social media.

The Hotel Technology Institute (ITH), which collaborates on the organisation of this forum, also seeks to base the development of the hotel sector on technology and innovation, these being the main drivers behind a shift towards a hotel sector that clearly focuses on guests, one that is much more efficient and much more productive.

FITUR 2014 will also provide the setting for the staging of different events organised in collaboration with the World Tourism Organisation (UNWTO), including its Knowledge Network Symposium.

Relevant Chinese News: FITUR推进新兴科技手段的使用 计划旅行更简单