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South Africa sets sights on China's tourism market
With the number of Chinese tourists visiting South Africa is also increasing year on year,South Africa start to set Sights on China's Tourism Market.
The country's membership in BRICS underlines South Africa's growing international role and status, and is having a positive impact on the local economy, including the tourism sector. The number of Chinese tourists visiting South Africa is also increasing year on year.

The natural diversity of South Africa means that visitors can pursue an array of activities, including diving, hiking, cycling, surfing, sailing and hunting. But according to Brett Hope, chief executive officer of Sun City, the unique selling point of South Africa's tourism is the possibility of experiencing two extremes within one trip.

According to South Africa's Tourism Bureau, South Africa's BRICS partners show great potential to drive tourism growth in the country. In 2011 alone, South Africa saw the arrival of over 8.3 million tourists, an increase of 3.3 percent compared with 2010. And Chinese travelers to South Africa rose 24 percent.

Bradley Brouwer, the general manager for the Asia Pacific Region with South Africa' Tourism Bureau, says he believes that traveler growth from China will be consistent, "I believe that South Africa has firm interest in China: Many of our market activities focus on China. Definitely I can see a great potential in the Asian market, specifically in China."

The South African embassy in China has eased the visa application process and all visas are delivered within five workdays.

The official says tourism encompasses many different sectors of the economy and can be a major force for job creation. He believes that there will be more tourists coming from China to South Africa as the links between the two nations are becoming ever closer.
  Source: Cri English

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