Chinese travelers gain more traveling experiences and their incomes and education levels rise, there will be an increasing demand for high quality products.
Over 72% of Chinese outbound tourists prefer high quality travel products to budget alternatives, even though the price may be much higher, according to a survey by Ivy Alliance Tourism Consulting Company conducted in 2010.
Among the 1.5 million Chinese tourists who traveled to American countries in 2010, 58% of them were aged between 36 and 55, and 86% of them had a monthly income of over 5000 yuan.
"Statistics show that senior Chinese are an emerging group of outbound travelers. They not only have time but also strong financial capacity for travel," observed Wang Xinjun, Managing Director of the Ivy Alliance Tourism Consulting Company.
Chinese tourists tend to emphasize the level of safety, popularity and how well organized the route is, when it comes to choosing an outbound travel product.
It also suggests that as Chinese travelers gain more traveling experiences and their incomes and education levels rise, there will be an increasing demand for high quality products.
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