The number of Chinese tourists in Hawaii has jumped significantly since the signing of the 2007 Memorandum of Understanding between the US and China to allow Chinese vacationers to visit the country.
Reaching out to China’s booming tourism market will be a priority for Hawaii Governor Neil Abercrombie during the three-day China-
US Governors Forum in Beijing.
Hawaii Tourism Authority (HTA) President Mike McCartney and other tourism officials will join Abercrombie – on his inaugural trip to Asia – at the forum on Oct. 19, 2011.
The number of Chinese tourists in Hawaii has jumped significantly since the signing of the 2007 Memorandum of Understanding between the US and China to allow Chinese vacationers to visit the country.
HTA, Hawaii’s state tourism agency, projects a total of 91,000 Chinese visitors to Hawaii this year, a 37 percent increase over last year.
The average Chinese tourist spends $349 per person each day, according to data compiled by HTA, whereas Japanese visitors spend an average of $261 each day.
Hawaii’s Department of Business, Economic Development & Tourism forecasts the number of Chinese visitors to Hawaii will increase annually by 20 percent from 2012 to 2014. By 2014, Hawaii will have 140,000 Chinese visitors a year.
In August, China Eastern Airlines launched its first direct, nonstop flight between Shanghai and Honolulu, the first twice-a-week flight connecting China and Hawaii.
Before traveling to the US, Chinese travelers are required to obtain a tourist visa. When the Visa Waiver Program was introduced for tourists from South Korea in 2008, the number of travelers from South Korea to Hawaii increased significantly, according to McCartney.
McCartney said the state has been working hard to support efforts that could help expedite the process for obtaining travel visas.