World Travel Online

World Travel Online

Home > News >
Paris airport retrofits to woo Chinese tourists during Spring Festival
Paris' airport prepared a lot for welcoming Chinese tourists.
France's airport service provider Aeroports de Paris on Tuesday launched new initiatives to meet Chinese tourists who will flush in during the Chinese lunar new year, the Spring Festival, which will fall on Jan. 23.
To make the Chinese passengers feel "being at home," the Charles de Gaulle airport will welcome Chinese passengers in broadcast both in Manderin and in Cantonese.
Moreover, passengers will catch their first sights on a red-colored greeting arch-gate marked in Chinese calligraphy "Happy Dragon Year" and the poster reading "Enjoy Nice Holidays" at terminal 2E of the airport.
During this Chinese festival season, the airport planned to offer a red envelope to each Chinese passenger upon the arrival, which contains a welcome letter from the president of the Paris airport, a bilingual-marked Paris map in English and in Chinese, and an introduction of the mobile applications to the airport services.
The airport also developed an application for Chinese mobile users that can be installed both in iPhone and Android smartphone to help Chinese passengers command basic vocabulary in French and locate places.
The Paris airport will therefore invite more shop assistants who can speak Chinese and organize a Chinese language and etiquette training course for its staff, said Rubichon.
  Source: Xinhua

Please contact us in case of Copyright Infringement of the photo sourced from the internet, we will remove it within 24 hours.

Relevant Information

Travel Fair Review


Complete and Value Added Marketing Activities in China

Most cost effective E-marketing to the entire outbound travel trade:

Fam Trips and Hosted Buyers:

PR and Marketing Events:

Multi Media Reports:

Webinar Online Education Program:

Specialist Training Program: