Chile hopes to attract more tourists from Asia, especially from China, Japan and India, said Jacqueline Plass, director of Chile's National Tourism Service, in an exclusive interview with Xinhua.

Ms. Plass said Chile is unique in the world with its great variety of natural scenes. As a perfect tourist destination, it is considered "the end of the world."

It is renowned for the world's driest desert Atacama in the north, the extended territory of modern cities, the exquisite beaches, rich vineries, the original culture of indigenous Mapuche, the amazing beauty of the virgin land in Patagonia, and the Antarctic glacier.

As an initial step, Chile's National Tourism Service will join hands with ProChile, the Trade Commission of Chile, and other institutions for a one-year promotion program.

They will set up a number of offices at travel agencies and tourism-related sectors in China to enhance better understanding of the South American country among the Chinese.

In addition, Chile will launch a comprehensive publicity campaign for tourism to the Chinese public.