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Abu Dhabi to woo tourists with 'Ferrari' theme park
"Ferrari World" - a grandiose theme park that is the first of its kind for the iconic Italian carmaker.Abu Dhabi to woo tourists with it.

A year after its first Formula One race, Abu Dhabi hopes to lure even more tourists with "Ferrari World" - a grandiose theme park that is the first of its kind for the iconic Italian carmaker.

Ferrari World Abu Dhabi announced on Monday that the park will open in 100 days featuring a record-breaking roller coaster ride meant to emulate the feeling of being in a Ferrari F1 car.

Sitting next to the futuristic Yas Marina circuit that hosted Abu Dhabi's inaugural Grand Prix race in November 2009, the sprawling complex will be the world's largest indoor theme park.

Abu Dhabi, the United Arab Emirates capital, hopes the park will help to draw tourists from around the globe along with several other ambitious projects including state-of-the-art branches of the Louvre and Guggenheim museums.

Ferrari World spreads over 86,000 square meters, while the red roof bearing the world's largest logo of Ferrari's prancing horse stretches over 200,000 square meters.

Among its 20 attractions are two roller coasters, including the F1-themed Formula Rossa which is set to be the fastest ever reaching a top speed of 240 kilometers per hour.

Premjit Bangara, manager at Sharaf Travel, sounded more upbeat about the impact of Ferrari World on tourism, saying it will stimulate interest from neighboring countries where people are passionate about racing.

Another challenge will be profitability. "Very few theme parks in the world are financially sustainable," Salter says. "Generally the number of visitors coming in is never enough to cover the costs."

  Source: China Daily

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