World Travel Online

World Travel Online

Home > News >
Chinese big spenders have London's luxury goods in their sights
Bypassing Primark and proceeding directly to Prada, these Chinese hanker after only the most expensive and exclusive luxury goods.

Made in China: the three words that, more than any other, are stamped on British shoppers' consumer goods — from toothbrushes and televisions to the toys we will buy our children this Christmas.

Now the might of Chinese manufacture is churning out something new: a wave of young, cash-rich visitors who are here to spend, and lavishly. Four years after Britain was granted "approved destinations status" by the Chinese Government, its newly affluent elite has already eclipsed the Americans and is challenging Middle Eastern and Russian tourists for the title of London's most eager consumers.

According to figures from the New West End Company, which represents the retailers of Bond Street, Oxford Street and Regent Street, Chinese nationals spent 127 per cent more this October than September, a 21 per cent year-on-year increase.

Bypassing Primark and proceeding directly to Prada, these Chinese hanker after only the most expensive and exclusive luxury goods. Fuelled by a domestic credit boom and the Chinese Government's newly adopted freemarket mantra that "to spend is patriotic", their spending sprees are a form of capitalist trophy hunting.

 
  Source: The Times

Please contact us in case of Copyright Infringement of the photo sourced from the internet, we will remove it within 24 hours.

Relevant Information

Travel Fair Review

more

Complete and Value Added Marketing Activities in China

Most cost effective E-marketing to the entire outbound travel trade:

Fam Trips and Hosted Buyers:

PR and Marketing Events:

Multi Media Reports:

Webinar Online Education Program:

Specialist Training Program: