According to the announcement of China National Tourism Administration 46 million Chinese traveled overseas from mainland China during 2008 which, up 12% from 2007.  This confirms China remains the world's fastest growing outbound travel market.

This year during Spring Festival, the Chinese New Year holiday over a million of Chinese went abroad. The total number for the year 2009 is expected to exceed  50 million Chinese traveling overseas. Moreover, Chinese travelers continue to be the top spenders with average spent of US$6000 per trip per person in the USA according to NTA. According to a survey conducted by Nielson Co. and Pacific Asia Travel Association (PATA) Chinese visitors spent on average 1,359 Euro per person on shopping for luxury goods alone in Europe.

Francesco Frangialli, The Secretary General of the World Tourism Organization, recently said in Guangzhou that tourism is not only an accelerator for the economy, but also a shock absorber during crises. And the constantly growing flow of tourists from emerging tourism markets, especially from the Asia Pacific region, makes great contributions to the economy.