The 10th IT&CM China 2016 -The Leading International MICE Event In China was being held from 06th April to the 08th April 2016 at the Shanghai World Expo Exhibition.
The 10th
IT&CM China 2016 -The Leading International MICE Event In China was being held from 06th April to the 08th April 2016 at the Shanghai World Expo Exhibition.
This 2016 sees the participation of 280 returning and new international and Chinese destinations, corporates and convention visitor bureaus, boosting the largest MICE trade show in China. Notably, China’s MICE exhibitors form 35% of the exhibition floor that collectively represent a broad supplier base across China. The significant participation of Chinese and International CVBs reaffirms IT&CM China’s position as the leading MICE exhibition for China.
Mr Darren Ng, Managing Director of TTG Asia Media explains, “The last 10 years were spent progressively raising the participation of the local Chinese market so that IT&CM China truly encapsulates the best of China’s MICE supply as well as its buying power. And the 10th instalment best showcases the success of this endeavor.”
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| Opening&Welcome Remarks of 2016 IT&CM | Mr Darren Ng At The Offcial Press Conference |
In addition, the show’s hosted buyer profile features 320 attending Chinese buyers from renowned buying houses and leading corporate brands who form 80% of the buying demand, reflecting the huge outbound and domestic demand of China’s buoyant MICE market. This optimal mix of 80% Chinese buyers to 20% international buyers, including 400 hosted buyers, serve a total of 26 geographic markets internationally and domestically.
IT&CM China 2016’s business activities kicked off amidst other event highlights including Association Day Forums, Campfire Knowledge sessions, Association Day Destination Presentations, Networking Lunch and Cocktails and a brand new media briefing engagement format.
The 3-day 10th IT&CM China 2016 came to a close with over 14,000 business appointments as well as more than 70 business, education and networking activities concluded. The event received overwhelming feedback from delegates who shared how they had benefitted from the various aspects of this year’s show.
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| Over 14,000 Business Appointments Concluded At IT&CM China 2016 | Huge Industry Endorsement and Support Shape IT&CM China 2016’s Programme |
"We have participated in IT&CM for the last two years. We intended to enhance the visibility of the Central Hall Westminster to Chininese MICE market, let more Chinese buyers know us better. Last year's IT&CM organizated very good, so we got to know a lot of good buyers. And this year's show had obviously improved also."said by Kevin Blackman-Senior Sales Manager of
Central Hall Westminster.
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