China has 700 ski resorts and more than a million skiers and snowboarders, but more than half of them prefer Japan and Canada, where the service is better, the weather less harsh and the prices lower.
International travellers have become used to sharing premier tourist attractions with Chinese tourists, and now it is the turn of skiers.
The 2017 China Ski Industry White Book claims that more than half of the 1.2 million Chinese skiers (and snowboarders) travel abroad, with Japan by far the most favoured destination, ahead of Switzerland, Italy and Canada.
Barely 10 years old, the Chinese skiing boom has already fuelled the construction of more than 700 domestic ski resorts (indoor and outdoor), but the harsh climate, high prices and substandard services divert Chinese skiers towards foreign destinations.
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