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Muskat to Head Chinese Cruise Line

Brief: SkySea Cruises, a joint venture between Ctrip.com and Royal Caribbean, has named Ken Muskat its CEO.
Ken Muskat
 
SkySea Cruises has named Ken Muskat its CEO. He is expected to assume the role in mid-January.

Muskat was most recently the executive vice president of sales, public relations and guest services for MSC Cruises North America. MSC announced he would leave that post last month.
Prior to that, he was a vice president at Royal Caribbean International. He is also a former chairman of CLIA's Trade Relations Committee.

SkySea, a joint venture between Ctrip.com and Royal Caribbean, is focused on the Chinese cruise market.

The cruise line said in a statement that Muskat "is expected to help SkySea accelerate its campaign to become the top choice for Chinese cruise guests seeking new vacation experiences in a familiar East-meets-West style."

"I look forward to bringing to bear everything I've learned in my career and helping SkySea become a standout performer," Muskat said. "There is an important role for a Chinese-centered brand like this in this large and growing market."
Source: Travel Weekly
TagsChinese cruise market China's outbound tourism SkySea Cruises Ken Muskat

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