The Los Angeles Tourism & Convention Board (LA Tourism) has launched “NiHao China,” a marketing strategy to maximize Chinese tourist visitation to Los Angeles.
The Los Angeles Tourism & Convention Board (LA Tourism) has launched “NiHao China,” a marketing strategy to maximize Chinese tourist visitation to Los Angeles, on Feb. 26 at the Sheraton Gateway Los Angeles Hotel.
Ernest Wooden Jr., president and CEO of LA Tourism and Dr. Xinjun Wang, CEO of Ivy Alliance Tourism Consulting, the company contracted by the China National Tourism Administration (CNTA) to implement the
certification and assessment of Chinese outbound tourism operators, announced the initiatives at a media opportunity during the first of LA Tourism’s NiHao China training and certification program seminars.
The NiHao China program addresses all of the audiences involved in Chinese tourism: Chinese travel trade, Chinese consumers and Los Angeles attractions, hotels, shopping venues, and restaurants.
Los Angeles welcomed a record-breaking 42.2 million total visitors in 2013, the third consecutive record visitation year and is on track to reach 50 million visitors by 2020. In 2013, Los Angeles welcomed a record 6.2 million international visitors, and sold a record 27.2 million hotel room nights.
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