The International Tourism Trade Fair (FITUR), an event organised by IFEMA, will turn FERIA DE MADRID into a world showcase for the industry from 22 to 26 January 2014.

China, which occupied third place in the world ranking for foreign tourist arrivals in 2012 with 58 million visitors, will attend FITUR 2014 in order to present the considerable attractions of a country that offers sights as remarkable as the Imperial Palace, the Summer Palace, the Tomb of Qin Shihuang, the Terracotta Army and the Silk Route.

China recorded 58 million foreign visitors in the year 2012, which situated the country in fourth place in the ranking according to revenue, based on a figure of 50,000 million dollars, according to the World Tourism Organisation (UNWTO). Furthermore, also amongst the first ten destinations in terms of revenue from foreign tourists' arrivals, Macao and Hong Kong (special administrative regions in China) achieved fifth and ninth place in the ranking, respectively.

 

 

Consolidated as one of the leading events for the tourist industry, the International Tourism Trade Fair, an event organised by IFEMA, will turn FERIA DE MADRID into a world showcase for the industry from 22 and 26 January 2014 next and will reinforce even more the bonds between both countries.

 

 

This trade show, which marks the beginning of the international calendar of events for the industry, will offer professionals the means to implement their marketing strategies through an extensive exhibition of destinations, not to mention the different tools and forums proposed by FITUR. Participants will also be able to learn about the latest technologies to help them boost their operations and face the challenges of a constantly-evolving world market. Meetings such as Fitur Know-How & Export, Fiturtech, Fiturgreen, Investour Africa, Fitur B2B, Receptivo España (Inbound Spain) and Fitur LGBT, not to mention the meetings organised by the World Tourism Organisation (UNWTO) and the Exceltur and Cimet Forums, among others, all help to shape a business event of the first order, one where the leading players within the travel industry can strengthen their relations and gain access to new marketing, management and promotional channels for their tourist products and destinations.

Related News in Chinese: 中国将组团参展2014西班牙国际旅游交易会