FITUR, the International Tourism Trade Fair, will once again open the international trade fair calendar for the tourist industry, taking place from 22 to 26 January 2014 at FERIA DE MADRID. This exhibition, which is organised by IFEMA, is due to stage its 34th event, constantly updating its appeal so that the tourist industry has an appropriate platform at which to address new challenges and develop new strategies.

In this respect, the exhibition has progressed by introducing all of the tools required in order to promote innovation and sustainability, both of which are essential for dynamic tourism development and competitiveness. The ultimate aim is to tackle one of tourism's great challenges, namely that of combating seasonal trends. Under this heading we might highlight the specialised sections that the trade fair has successfully developed at recent editions: FITUR KNOW HOW & EXPORT aimed at facilitating the most innovative solutions in integral tourism management and its foreign promotion; FITURTECH, showcasing an entire array of technological ideas that can be applied to the field of tourism; and FITURGREEN with its solutions under the headings of energy-saving and hotel and tourism management.

Other sections that have been developed in recent years include FITUR LGBT, which focuses on a type of tourism that has witnessed some increasingly high levels of demand and RECEPTIVO ESPAÑA ("Inbound Spain"). Furthermore, we might mention INVESTOUR Africa, an initiative that seeks to boost Spanish investment in African tourism projects, and the Fourth Hosted Buyers Workshop, which presents a packed schedule of face-to-face meetings with a selection of guest buyers from all over the world.

Relevant Cinese News: FITUR 2014打造为旅游业的重要商务论坛