A booming economy, mixed with an exponential rise in the number of millionaires and a rapidly expanding middle class, has ignited a desire among the Chinese population to explore the world and resultant China outbound tourism market has become one of the fastest growing tourism sectors in the world. By 2018, the number of Chinese outbound tourists will be more than double from the current outbound tourists' number in 2012; signaling a transformational change and opportunity for the global travel industry.

Holiday purpose visits are the most popular segment among all the other segments in Chinese outbound tourists. Holiday purpose segment is five times bigger than its closest outbound tourism segment in 2012.

In Chinese outbound tourist arrivals, Hong Kong holds the highest share in 2012, and it is expected to maintain its position in years to come. Thailand, Korea, and Taiwan hold the 2nd, 3rd and 4th destinations for Chinese outbound tourism in 2012.

In China outbound tourists spending Hong Kong and United States occupies the 1st and 2nd position in 2012. Taiwan, Korea and Australia are holding the 3rd, 4th and 5th spots respectively.

The average spending of Chinese outbound tourists in United States is highest followed by Australia as its second most popular destination in 2012. Holiday segment accounts for the maximum spending by the Chinese outbound tourists.