A new breed of younger, internet-savvy Chinese tourists is emerging, and their spending power is being targeted around the globe, industry players say.

In a survey of 470 Chinese respondents, 41 per cent said they would travel solo for leisure. Eleven per cent said they usually opted for group tours.

This means China's outbound tourist spending will not only continue to grow but will be much more dynamic in sectors that cater to individual pursuits.

Wolfgang Georg Arlt, director of the China Outbound Tourism Research Institute in Germany, said a rapidly increasing section of the Chinese outbound tourist market was willing to spend more for high-quality services.

This year, China would overtake the United States and Germany as the biggest outbound tourism market, with 95 million trips and US$110 billion in spending, he said. Next year, Chinese tourists would make more than 100 million overseas trips.

In comparison, Chinese tourists made 83.2 million overseas visits and spent US$98 billion last year, according to China Outbound Tourism. In 2011, Chinese tourists spent an average of US$169 per night in overseas hotels, the sixth-highest globally behind Japan (US$190), Switzerland (US$182), Australia (US$177), the US (US$174) and Norway (US$174), the report said.