The Department of Industry, Innovation, Trade and Tourism of the Basque Government, through Basquetour, the Basque Tourist Agency, and with the collaboration of Turespaña, will promote the Basque Country as a tourist destination throughout the month of January in the famous Harrods department store in London.

This is the second consecutive year that this promotion has been run in one of London’s most visited places, but unlike last year, when the space was shared with Andalusia, this time Euskadi  will be the sole featured region in this action. Thus, two of the store’s huge shop windows will be inspired by the Basque region’s ultra-modern architecture, one with a replica of the Bilbao Guggenheim Museum, made using coloured glass, and the other displaying the original model for the Marqués de Riscal wine cellar. And once inside Harrods, visitors will discover various charts showing the three historic provinces of the Basque Country. 

The advertising campaign is built around the two window displays inspired by the most representative ultra modern architecture from the Basque Country. One will contain a replica of the Bilbao Guggenheim Museum, made using coloured glass, and the other will display an original model for the Marqués de Riscal wine cellar in Alava. And once inside Harrods, visitors will be able to admire charts showing the three Basque provinces. Over eight million people are expected to pass through Harrods during the month of January. Las year Euskadi shared the windows displays with a tourist promotion of Andalusia, but this time the Basque Country will be the sole region featured.

This is undoubtedly an excellent opportunity to firmly establish Euskadi as a holiday destination in England, the second largest source of tourists and one of our top priority markets. In 2011, and with the figures for December not yet published, over 68,000 English tourists visited us, accounting for over 125,000 nights spent in Basque hotels.

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