Seeking to increase cooperation between the two conutries and to promote increased travel to and within the United States, for the first time ever 31 leading Chinese tourism officials met with more than three dozen U.S. state tourism directors during a daylong summit in Charlotte, NC, to explore ways for the two countries to increase cooperation on travel-related matters.
A key opportunity is to increase the two-way tourist traffic volume between the two countries. In 2006, China and the U.S. shared a total of 3.68 million visits, according to the Office of Travel and Tourism Industries (this includes visitors to and from mainland China, Hong Kong and Taiwan). But with the rapidly growing exchange between the two countries in trade, culture, education
11-and health care, tourism exchange between the both countries still has a great potential and a bright future.
The summit also explored ways to improve structures between the national tourism administrations of the two countries.
Under the prerequisite of fully respecting the role of the China-U.S. tourism working team and tourism cooperation between the two countries, efforts were made to actively explore opportunities for cooperation and exchange among the Chinese provinces and the American states.
"The efficient cooperation between the China-U.S. governmental tourism offices – and among the Chinese provinces and the American states – will contribute to building the strategic partnership of the two travel industries and creating a new two-wheel-driven model of multi-level cooperation so as to realize the strategic win-win situation of the two travel industries,” said Dr. Du Jiang, Vice Chairman of the China National Tourism Administration, who is leading a delegation of 31 tourism directors from various provinces, municipalities and regions of China.
"We can learn a lot from each other," said Roger J. Dow, President and Chief Executive Officer at the Travel Industry Association, based in Washington, DC. “During the next 10 years, the amount of travelers from both countries is expected to grow significantly. It makes sense that we explore ways to encourage travel to our respective countries."
During the summit, the selected representatives of travel industries from the two countries expressed their ideas, interpreted the China-U.S. tourism exchanges and cooperation from professional point of views, and analyzed the two travel industries, especially the outbound travel markets.
The summit ended with both parties signing the Initiative on Establishment of "China-U.S. Strategic Cooperation Framework in Tourism."
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