China International Travel Mart 2017 (CITM) was held in Kunming, the capital city in Yunnan Province from 17 – 19 November 2017, attracting more than 520 overseas travel agencies from 71 countries and regions. 

 

 

As CITM 2017 was held against the backdrop of the Belt and Road Initiative, World Travel Online brought many related tourist destinations and tour companies to the trade show to meet the needs of Chinese buyers and tourists, such us Dolores Travel Services from Uzbekistan,Golden Globe Tours from Palestine,  Hotel Paris Prague from Czech Republic,  Travel Center from Sochi, Russia, etc.

 

In addition, World Travel Online also introduced the tourism resources from emerging destinations to Chinese. For example, for Chinese tourists who love to take an adventure tour in Africa, World Travel Online has Globus Voyages from Morocco,  Italian Tourism Co. from Sudan,  Mbolo Tours from Gabon and Open Tunisia from Tunisia . And if Chinese buyers are looking for partners in South America, which is far away from China, World Travel Online also can tell how Experiencias Xcaret from Mexico and South America DMC from Argentina can offer good service for Chinese tourists, as well as recommend Chinese visitors to take LATAM Airlines to South America.

 

Of course, traditional overseas destinations still is a highlight on the booth: Visit Aberdeenshire, The British Museum, The Roman Baths, Bath, Pestana Chelsea Bridge Hotel & SPA, and Central Hall Westminster in the UK, together with Irvine Spectrum Center in the US. 

 

 

CBN Travel & MICE, one of the affiliates of China Business Network (CBN) as World Travel Online, provides comprehensive destination management services both in China and overseas. Its Marketing Manager Jason Chen said: “Now, less conventional locations seeing growth in Chinese tourists, and they prefer tailor-made service. Therefore, we have to try our best to understand what Chinese tourists need and offer the right service to them. This is the secret that tour companies can win in this competitive environment.”

 

 

A recent report shows that China remains the driving force for the global tourism industry, as the number of outbound Chinese tourists and their spending power continue to rise, though at a more moderate pace. Changes in the demographic and spending habits of Chinese outbound visitors could benefit countries those along the Belt and Road (B&R) routes.

 

CITM 2017 is organized by the National Tourism Administration (NTA), Civil Aviation Administration of China and Yunnan government. Professional trade days are arranged exclusively for registered delegates, and in the day open to the public, exhibitors can promote tourist products and show advantages of tourism resources to the mass directly.