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The 2nd World Tourism Marketing Summit taking place in Beijing
The 2nd World Tourism Marketing Summit taking place in Beijing

Global speakers presented the 2nd WTMS held in Beijing.


The 2nd World Tourism Marketing Summit (WTMS) was held in Beijing between Oct. 28th and 30th which was hosted by Beijing Tourism Administration(BTA). H.E. Jakaya Mrisho Kikwete, the President of the United Republic of Tanzania is named the Honorary Global Chair of the 2nd WTMS. The 2nd WTMS brought together more than 300 travel and tourism industry leaders from around the globe.

China’s emergence as a global tourism partner is growing at an explosive rate for both inbound and outbound traffic and the country hosted a record 124 million travelers in 2006. The Summit networked and learnt from brightest how to develop strategies to enhance cooperation between the international business community and China--one of the world’s largest tourist markets. There are many leaders of the international tourism industry join in discussing and developing various platforms to facilitate business cooperation in tourism marketing among international partners and Chinese domestics. World Travel Online operated by China Business Network(CBN)was invited to attend the Summit as the most popular travel media dedicated to the outbound tourism and travel from China. Dr. Adam Wu, the operations director of CBN, was invited as the VIP guest to attend the Summit.

Mr. Hon. Prof. Jumanne Maghembe, MP Minister for Natural Resources & Tourism of the United Republic of Tanzania addressed on the summit.

Dr. Adam Wu, the operations director of CBN and the officials of Tanzanian delegation attended the summit.

The Summit focused on marketing strategies targeting Out-Bound Chinese travelers to international destinations. According to CNTA, the total number of outbound travellers from China reached 34 million in 2006 representing over 10% growth on 2005 which recorded 31 million. Based on such fast growth rate UNWTO predicted China to reach 100 million of outbound visitors well before 2020. The Summit discovered how to maximize your marketing efforts in view of their various demographics, as well as how to familiarize and prepare your staff to be aware of the needs and the cultural differences of the Chinese tourists in diverse international settings. Tanzania' s big delegation of more than 20 delegates attending the Summit and made active speech during the WTMS.


Dr. Adam Wu made an excellent speech on how to reach the Chinese outbound travel market
during the summit

Mr. Peter J. Mwenguo, the managing director of the Tanzanian Tourism Board addressed on the discussion panel.


The Ambassador of Tanzania Embassy in Beijing, H. E. Mr. Omar R. Mapuri
with Dr. Adam Wu, Operations Director of CBN.

Dr. Adam Wu in a group photo with Prof. Mr. Jumanne Maghembe, Tourism Minister of Tanzania, Mr. Sujit Chowdhury, Secretary General of the Summit, Mr. Peter J. Mwenguo and Mr. Uwai Mwingi,Secretary General of Zanzibar Commission for Tourism. 

The VIP guests came from more than 30 countries and regions in the Summit, including the Deputy Secretary General of the United Nations World Tourism Organization, the Premier and Minister of Tourism & Transport of Government of Bermuda, the Chairman of the Tourism Committee of the Jordan Upper House of Parliament, the MP Minister for Natural Resources & Tourism of the United Republic of Tanzania, the Minister of Tourism Ministry of Malaysia, the Minister of Tourism Department of Tunisia, the commissioner of the IOC, the Director of the Trade in Services division of the WTO, the Dean of the Worldwide Academy of WIPO. Meanwhile, there are also many leaders attended the Summit, including: the general Manager of The Prince of Wales International Business Leader’s Forum, the director Prince of Wales International Business Leader’s Forum, Deputy director of Pegasus Solutions, the director of Cendyn, the manager of Tourism Promotion Organization of the Asia Pacific Cities.

The Government of Bermuda is the strategic partner of this Summit. And the Hon. Dr. Ewart F. Brown, the Premier and Minister of Tourism and Transport specially traveled to Beijing for the event and was the host of the memorable gala dinner in the Great Hall of People's Congress.


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