China International Business & Incentive Travel Mart 2007 (CIBTM 2007), dedicated to delivering new business opportunities for all players in the fast growing Business Travel & MICE sectors in China, held on 3-5 July 2007 at the China World Exhibition Hall in Beijing was a resounding success!

China Business Network and its World Travel Online () project dedicated to the outbound travel from China were invited to participate in the exhibition with the colorful and very eye catching stands with the sponsored Cyber Area of 36 sqm. The capacious and modern Cyber Area of CIBTM which appeared for the first time was sponsored by China Business Network and World Travel online, and it has become a hot point during the 3-day event.

The stand of China Business Network and World Travel Online attracts many visitors' attention	The Cyber Area of 2007 CITBM sponsored by China Business Network and World Travel Online

A great many exhibitors and trade visitors were forming crowd and queuing up for visiting the CBN stand and benefited from the online facilities that the Cyber Area provided. The visitors not only can meet a large number of exhibitors on CIBTM, they also can search much information about more destinations as Zanzibar, Tanzania, Madagascar, Malaysia, etc. and more excellent incoming service providers as Pathfinder Tour Operator, Adika Tour and Travel, Voyager Travel, Atlas Travel Club, Hard Rock Cafe, and , the hotel online booking system, etc. on World Travel Online, and further realized the importance of the China Wide Web for outbound travel from China.

Dr. Adam Wu, Operations Director of China Business Network is explaining the uniqueness of the China Wide Web to the IT Director of Reed Travel Exhibitions	Dr. Adam Wu, Operations Director of China Business Network is in discussion with the MICE Director of Maison de La France, the French Tourism Board, Ms Celine Maginel

CIBTM 2007 endorsed by the Beijing Tourism Authority has revealed a preliminary attendance figure of 3,869 trade buyers and visitors including an attendance of 219 local, regional and international Hosted Buyers. A total of 255 exhibiting companies attended the event from across the globe including representation from Egypt, France, South Africa, Hawaii, Britain, Malaysia, Korea, Brunei, Singapore, Belgium, Holland, Spain, Austria and Russia. Hotel brands represented on CIBTM included Accor Hotels, Gloria Hotels & Resorts, InterContinental, Movenpick, Jin Jiang Hotels, Sheraton, Sofitel, Leading Hotels of the World, Mandarin Oriental, Renaissance Hotels, Starwood. 

The colourful stand of Brunei	The beautiful stand of Singapore

The eye catching stand of Malaysia	The splendid stand of Egypt

CIBTM was recently voted 'the most want-to-attend event in 2007' in an Asia-Pacific online survey conducted by CEI Asia. In the past the appointment system has been limited to those exhibitors opting in, but this year it will be available to all exhibitors, adding value to their participation. A new initiative for 2007 was a two-way appointment system enabling both exhibitors and Hosted Buyers to select business meetings and maximize their diaries for the event. This was a development of the Hosted Buyer Programme which has run since the show's inception and has now become an integral part of its success.

"CIBTM is the leading meetings and incentive platform in the region and will see new initiatives this year in line with the repositioning within the Reed Travel Exhibitions Meetings portfolio. We are introducing some of the core brand values of EIBTM and our other portfolio events, to ensure that CIBTM provides the best business opportunities, professional education and networking events throughout the event. We are delighted to see that CIBTM came first in the survey conducted by CEI Asia, this helps to emphasize the importance of CIBTM’s position in the industry for the Asia Pacific region." said Graeme Barnett, Event Director.

Related Chinese News: 2007中国国际商务及会奖旅游展览会(CIBTM)回顾