Go City launches its official WeChat Mini Program; the first sightseeing pass to do so globally
Go City surpasses 2019 revenue from Mainland Chinese customers; this fresh initiative will allow seamless browsing, purchasing and redemption of Go City's passes to top outbound destinations.
Go City launches their WeChat mini programme; a significant milestone for the largest sightseeing pass company in the world. It is a straightforward, yet robust application housed within China’s largest superapp, that brings unparalleled simplicity to travel planning. Users within Mainland China can now browse, purchase and redeem Go City’s popular sightseeing products in a seamless manner, all within the mini program and WeChat’s integrated ecosystem.
Caption: (L-R) Etienne Ng, Regional Director, Southeast Asia for Weixin Pay, Neville Doe, Group Chief Finance Officer, Go City
Upon launching the mini program, users can view products from over 30 cities worldwide. Once a city is selected, the user chooses from either the All Inclusive pass which allows them to visit as many attractions as they like within a specific number of days; or the Explorer pass which allows users to choose a specific number of attractions to visit within 60 days.
Go City launches its official WeChat mini programme, travel packages for more than 30 cities around the world can be purchased with WeChat Pay
Each attraction comes with detailed descriptions, redemptions and reservations instructions, access to local customer service and other useful information. With just one pass in hand, travellers can enjoy access to all the best and most popular attractions, tours and activities in any of the listed cities, ranging from over 100 attractions in New York to over 30 attractions in Bangkok.
Neville Doe, Group Chief Financial Officer, Go City says, “Go City is the first sightseeing pass company globally to launch a WeChat mini programme. China has always been one of the most dynamic and important markets for us, and in this post-pandemic world, being able to offer our products on a native platform and transact using WeChat Pay enables us to further improve consumer trust with our Chinese customers. This launch not only strengthens our commitment to delivering top notch products but it always opens up new avenues for growth. We’re also proud to unearth our 1500+ attraction partners comprising of theme parks, landmarks, museums, tours, activities and hidden gems to the front of WeChat users.”
“Launching an end-to-end ecommerce solution within one of the biggest superapps in the world is unprecedented for Go City,” says Dawn Jeremiah, Vice President, Marketing & Ecommerce for Go City. “We have been gearing up on our products and customer acquisition strategies for Chinese travellers throughout the pandemic and our launch is timely with our full recovery of the market – I'm pleased to share that our direct channel has surpassed 2019 revenue levels from Chinese customers with a healthy trajectory into Q4 and well into 2024. Cities that remain popular are London, New York, Paris, San Diego, with new favourites Singapore, Oahu, and Dubai.”
Caption: (L-R) Etienne Ng, Regional Director, Southeast Asia for Weixin Pay, Neville Doe, Group Chief Finance Officer, Go City
and Dawn Jeremiah, Vice President of Marketing & Ecommerce for Go City
As the largest and one of the oldest sightseeing pass companies in the world, Go City was no stranger to creating award-winning sightseeing products, systems and connectivity solutions which appealed to global customers – however, a technology product specially catered to the Chinese market was relatively unchartered territory.
As the largest and one of the oldest sightseeing pass companies in the world, Go City was no stranger to creating award-winning sightseeing products, systems and connectivity solutions which appealed to global customers – however, a technology product specially catered to the Chinese market was relatively unchartered territory.
Tencent-owned WeChat is ubiquitous in Chinese society and one of the most-used functions is WeChat Pay, a convenient and widely adopted method of digital payment often used for a variety of transactions in daily life. Recently, the company announced that inbound travellers into Mainland China, including those with passports and various permits, can now easily utilize this digital wallet and link their international bank cards to make purchases at millions of merchants.
Etienne Ng, Regional Director, Southeast Asia for WeChat Pay says, “We are delighted to work with Go City to give Chinese travellers an easy and enhanced experience when planning their travels abroad.....The WeChat Pay solution enables users to.......”
Sales data has shown that the most purchased city on the mini program is Singapore, further solidifying the little red dot as a top preferred destination for Chinese tourists. Visitation data from Singapore Tourism Board has shown that Chinese visitor arrivals in July 2023 was a healthy 59% of July 2019, steadily increasing month-on-month.
Caption: (L-R) Etienne Ng, Regional Director, Southeast Asia for Weixin Pay, Preeti Naini, Product Manager, Asia Pacific for Go City, Ben Yang, Managing Director, Southeast Asia for Weixin Pay, Neville Doe, Group Chief Finance Officer, Go City, Dawn Jeremiah, Vice President of Marketing & Ecommerce for Go City, and Xiaopeng Liu, Head of Greater China Marketing for Go City
This historic launch is just the start of Go City’s China market expansion and will set the tone to fulfil its mission of making it easier for travellers to access the best experiences around the world, to see more, save more in an easy and convenient way.
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ABOUT GO CITY
Go City is the most popular multi-attraction pass in the U.S and operates in over 25 cities across the globe. Partnering with over 1,500 attractions, tours and activities worldwide, Go City allows customers to experience everything a destination has to offer, while attraction partners receive incremental visitation and revenue.
Go City enables customers to lock in savings ahead of travel, while retaining flexibility to make plans as they go. All delivered digitally, the Go City app provides contactless entry at attractions by scanning the pass straight from a smartphone device. Go City transforms the way people experience the world's greatest destinations. They simply scan and enjoy, all at their own pace for a fraction of the retail cost.
For more information, or to experience Go City please visit
www.gocity.com.
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