Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be.
In 2017, 39% of official accounts surveyed revealed decreasing reading rates. 33% were stable, and 28% reported increased reading rates.
WeChat mini-programs are one of the most important new WeChat developments for marketers, and they’re particularly well suited to travel brands, helping to guide and connect with Chinese tourists while they are in a destination.
While WeChat has come a long way since its launch in 2011, messaging is still at the core of the app.
Connect starts with a WeChat homepage featuring a business introduction, promotional video, detailed contact information, and links to download product factsheets. Chinese consumers and travel trade partners can quickly get an in-depth understanding of the brand and product features, and easily share the page on WeChat.
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