The Brazilian government and China Travel Services (CTS) have signed an agreement to organise customised tours aimed at increasing the number of Chinese tourists in Brazil, according to Brazilian tourism trade publication Panrotas.
The first action under this agreement is scheduled for September, during the Full Moon Festival in Foz do Iguaçu (Paraná state), where the country’s second largest Chinese community resides, with the event hosted by the City Hall in partnership with the Embassy of China in Brazil and included in the cultural programme of the city.
The Brazilian Secretary of Tourism Structuring, José António Parente, said that this agreement was the first signed by Brazil to try to attract Chinese tourists, “who represent a potential of 135 million that in 2017 spent US$250 billion abroad.”
Parente noted the work being done by the Ministry of Tourism to attract Chinese tourists, and mentioned an increase in the number of places in China where tourist visas can be obtained from three to 12, “enabling an increasing number of Chinese to get to know Brazil.”
During the meeting where the agreement was signed for a CTS delegation to visit Brazil later this year to assess existing facilities such as hotels and cuisine, as well as getting to know the destinations that can be included in tours offered to Chinese visitors.
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