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Cambodia Unveils Strategy to Attract Chinese Tourists
Cambodia's Ministry of Tourism release a strategic plan to attract 600,000 Chinese tourists in 2015 and 1.3 million in 2018.
Cambodia's Ministry of Tourism  finalized its 5-year strategic plan to attract at least 1.3 million Chinese visitors by 2018.

Speaking at a seminar on Cambodia tourism marketing strategy targeting China, So Visothy, director of the Tourism Ministry's Marketing and Promotion Department, said that currently China is the third largest tourist arrival group to Cambodia.

The country greeted 333,890 Chinese visitors in 2012, up 35 percent year-on-year, and during the first four months of this year, some 174,150 Chinese visited Cambodia, up 55 percent compared with the same period last year.

"We see China as a huge market for Cambodian tourism," he said. "Under the strategy, we target 600,000 Chinese tourists in 2015 and 1.3 million in 2018."

To reach the goal, Cambodia would continue broadening promotion of Cambodian tourism destinations to China and encouraging more direct flight connection between the two countries, he said.

According to the strategic plan, the country would prepare entry-exit application forms and announcements at airports in Chinese language, write signs on main roads in Chinese language, study to establish China Town and train more Chinese speaking tour guides.
  Source: CCTV News

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