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Catching the Chinese outbound travel market before it is too late
The number of Chinese using the internet in China use the as the main channel to get tourism information accounted for 66.7% of China’s total more than 400 million Chinese accessing the Internet in Chinese on a daily basis, so start as soon as possible and use Chinese internet platform to your profit in developing your share of the outbound Chinese tourism market.
The pervasive and accepted use of both the Chinese Internet and mobile communications throughout China has reached a critical mass that now allows global travel suppliers a unique opportunity to capture a market that until recently was exceptionally complex without experienced staff in market and seven figure marketing and sales budgets.

The number of Chinese using the internet in China as the main channel to get tourism information accounted for 66.7% of China’s total more than 400 million Chinese accessing the Internet in Chinese on a daily basis. Nearly 600 million Chinese use mobile phones on a daily basis. 

Here are some rules of the road:
- Develop a Chinese website and host it in China. If you're not delivering information in Chinese directly to the Chinese buyer then you have no chance of being successful in China. Host your website in China because many international websites hosted outside of China offer slow access speeds that will inhibit functionality and usability of your website. Registering a URL with a.CN shows your Chinese colours to the market. 

- Make the website attractive for the Chinese market. Design and usability tastes in China are different than in the West and just copying your existing Western website will probably be perceived in China as what it is - a copy. Finding a designer in China is easy and relatively inexpensive compared to your home market.

- Focus your website message on the points that will be most attractive to the Chinese: primary attractions, iconic destinations, shopping, Chinese food and culture in your local area, receptive operators that offer Chinese language services, hotels that offer Chinese language staff, resources that the Chinese can access for more detailed information and contact information that makes it easy for them to e-mail or speak to a live person.

- Develop partnerships in China on the Internet to help foster greater recognition of your travel products. Many of the marketing companies such as CBN in China offer joint marketing and promotional opportunities. Travel information websites such as the World Travel Online also offer advertising and marketing promotional opportunities that you can turn into opportunities to highlight your travel products. 

Regardless of the way you choose to go, start as soon as possible and use the Chinese internet platform to your profit in developing your share of the outbound Chinese tourism market. Many foreign travel suppliers and  tourism promotion authorities have already started benefits from it – so you may well wish to catch up before being lagged too far behind.
Edited from source: i2i

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