The extraordinary success of a wild rock band in the annual Eurovision Song Contest has turned a little-known group from Finland into a tourist attraction. The Finnish Tourist Board has capitalized on the win by the heavy metal monsters, Lordi, by promoting a special concert and cut-price tours for Eurovision aficionados.

The band’s success is being haled as a major boost for tourism to their home country. The budget airline, Ryanair, has also joined in the fun and is offering 10,000 tickets for payment only of taxes and service charges on its route to Tampere in Finland.